Where Tradition Meets the Hands That Shape It
At Tovah Market, we believe that Jewish life is most beautiful when it’s both deeply rooted and actively created. Every object tells a story—not just of our shared heritage, but of the individual artists who pour intention, skill, and soul into their craft.
Supporting Jewish Creativity
Behind every piece is an artisan—a maker who has chosen to work with their hands, to preserve craft traditions, to innovate within them. When you purchase from Tovah Market, you’re doing more than acquiring an object. You’re:
- Sustaining artists who might otherwise struggle to reach their community
- Preserving craft traditions that connect us to centuries of Jewish making
- Building a creative economy where Jewish artists can thrive
- Voting with your dollars for quality, authenticity, and soul over mass production
We believe that supporting Jewish artists isn’t just good business—it’s a form of communal care, of ensuring that the next generation has role models who make beautiful, meaningful things.
Conscious Consumption
In a world of endless options and rapid consumption, we’re committed to slowing down. We don’t chase trends or fill our marketplace with thousands of items. Instead, we carefully select pieces that:
- Are made to last, to become heirlooms
- Reflect genuine artistry and skill
- Connect to Jewish values and aesthetics
- Come from makers we know and trust
- Tell a story worth sharing
Building Community Through Craft
Tovah Market is more than a marketplace. it is a kehillah, a community. We are collectors and curators, artists and appreciators, tradition-keepers and innovation-seekers. We are people who believe that supporting Jewish artisans strengthens the fabric of Jewish life itself.
When you shop with us, you join a network of individuals committed to sustaining Jewish creativity. You help ensure that ancient crafts continue, that new voices emerge, and that future generations inherit not just heirlooms, but living traditions.
We are building bridges between diaspora communities, connecting artisans in Tel Aviv with customers in Brooklyn, linking ceramicists in Jerusalem with collectors in Los Angeles. Geography may separate us, but shared values unite us.
Living with Intention
Jewish wisdom teaches us that every action can be elevated through kavanah—intention. This principle guides everything we do at Tovah Market. We curate with intention, selecting only pieces that meet our standards for craft, meaning, and beauty. We partner with intention, building relationships with makers rooted in mutual respect and fair practice. We invite you to purchase with intention, choosing pieces that truly resonate with your life and values.
Intentional living means asking: Does this object serve a purpose? Does it bring joy? Does it connect me to something larger than myself? Does it honor the maker and the materials from which it was crafted?
When the answer is yes, we bring that piece home—not to accumulate, but to integrate. Not to impress, but to inspire. Not to fill space, but to create meaning.
A Marketplace with Soul
Tovah means “good” in Hebrew—not merely pleasant, but deeply, essentially good. The kind of goodness that radiates from authentic work, honest relationships, and choices aligned with values. That is what we strive to offer.
We are committed to transparency, to supporting fair compensation for artists, and to fostering a marketplace culture rooted in respect rather than exploitation. We believe commerce can be a force for good when it centers human dignity, craftsmanship, and community.
Every purchase you make here tells the artisan: your work matters. Your voice is valued. Your hands create beauty that deserves to be seen, celebrated, and woven into the fabric of Jewish life.
A Marketplace With a Mission
Tovah Market is more than a place to shop. It’s a meeting ground between artist and community, tradition and innovation, heritage and imagination.
We hope that when you bring these pieces into your home, you feel the deeper connection they represent: to Jewish culture, to creativity, and to the hands that continue to shape our story.
Join Us
Whether you are decorating your first apartment or adding to a lifetime collection, whether you observe every tradition or are just beginning to explore your heritage, whether you seek Judaica for ritual use or simply appreciate the beauty of Jewish craft—you belong here.
Tovah Market welcomes all who value intention over impulse, meaning over trends, and craft over mass production. We invite you to explore slowly, choose thoughtfully, and bring pieces into your home that will tell your story for years to come.
Together, we are sustaining Jewish creativity, one beautiful object at a time